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Pinterest, Inc. ESG Profile (PINS): Is It Sustainable?

Updated on July 12, 2024

Our posts may contain links from our affiliate partners. This supports helps support the site as we donate 10% of all profits to sustainability organizations that align with our values. However, this does not influence our opinions or ratings. Please read our Terms and Conditions for more information.

Home • Stocks • Interactive Media And Services

Our Pinterest, Inc. (PINS) ESG Review

Pinterest, Inc.
$27.86
SymbolPINS
Price$27.86
52 Week High 📈$45.19
52 Week Low 📉$23.68
Earnings Per Share 💵2.67
Dividend Yield 🔁

Sector: Communication Services
Industry: Interactive Media and Services
Website: www.pinterest.com
Business Description

Pinterest, Inc. provides visual discovery engine in the United States and internationally. The company’s engine allows people to find inspiration for their lives, including recipes, style and home inspiration, DIY, and others. It shows them visual recommendations based on people personal taste and interests. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was founded in 2008 and is headquartered in San Francisco, California.

CompanyPinterest, Inc.
ExchangeNYSE
Address505 Brannan Street,, San Francisco, USA
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FAQ

How much is Pinterest, Inc. (PINS) stock?

The current stock price of Pinterest, Inc. (PINS) is $27.86.

Company Overview

Pinterest, Inc., based in San Francisco, California, stands out as a notable entity in social media platforms. It differentiates by emphasizing visual discovery, where users can create and manage theme-based image collections such as events, interests, hobbies, and more.

The platform enables users to discover information on the internet mainly through images and, to a lesser extent, GIFs and videos. Users can then save these multimedia pieces, known as Pins, to their boards.

Bill Ready leads the company as the Chief Executive Officer (CEO), guiding Pinterest’s strategy towards enhancing user engagement and expanding monetization channels. Pinterest’s public debut occurred on April 18, 2019, with its shares initially priced at $19, exceeding the anticipated range.

Given its visually-centric approach, Pinterest serves as a source of inspiration for its user base, offering a canvas for a variety of activities, including planning home projects, finding recipes, and exploring creative ideas.

Pinterest’s pursuit for growth is evident in its continued feature development and a keen focus on enhancing the user experience, strengthening its position in the competitive social media landscape.

Stock Market Data

The following section focuses on Pinterest’s stock price history and its listing on the New York Stock Exchange (NYSE), detailing key metrics and trends observed in the stock’s performance.

Stock Price History

Pinterest, Inc. (PINS) shares have experienced volatility in the market. Analysts’ twelve-month price targets for Pinterest stock had a range, with the lowest at $25.00 and a high of $52.00. The average analyst target stood at $41.26, suggesting a potential change in price from the current valuation.

  • Historical Price Range: $25.00 – $52.00
  • Average Analyst Price Target: $41.26

NYSE Listing

Pinterest is listed on the NYSE under the ticker symbol PINS. The stock data, including the IEX real-time price, are available through various financial platforms and offer investors an up-to-date snapshot of market performance.

  • Ticker Symbol: PINS
  • Exchange: New York Stock Exchange
  • IEX Real-Time Price: Available on financial information platforms

The data provided encapsulates the dynamic nature of the Pinterest stock and aims to assist investors in making informed decisions.

See Related: Keysight Technologies, Inc. ESG Profile (KEYS): Is It Sustainable?

User Engagement

User engagement on Pinterest is critical for analyzing the company’s stock performance. This platform’s ability to maintain and grow its user base significantly impacts its revenue streams, which are driven by advertising and partnerships.

Monthly Active Users

  • Current Figures: Pinterest reported over 450 million monthly active users (MAUs).
  • Historical Growth: The company added 100 million MAUs in 2020 alone.

User Interaction Metrics

  • Content Interaction: Users frequently save content related to their interests, reflecting high engagement levels.
  • Shopping Activity: Pinterest has monetized user engagement by integrating shopping features, allowing users to not just find ideas but also directly shop for products.

See Related: Ingevity Corporation ESG Profile (NGVT): Is It Sustainable?

Business Model

Pinterest’s business model is adept at driving revenue and user engagement through a distinctive mix of advertising and partnerships, with a keen eye on global market penetration.

Monetization Strategies

Pinterest generates revenue primarily through advertising. Advertisers pay for promoted pins, which are ads that blend into the user’s feed. The company also leverages a cost-per-click model where businesses pay when users interact with their ads. With a user base inclined toward discovery and purchasing, these ads are particularly valuable for partner brands.

Partner Ecosystem

The success of Pinterest’s business model hinges on a robust partner ecosystem. Partners collaborate with Pinterest to create visual content that resonates with users, often leading to direct consumer action. Affiliate links and shopping features allow users to purchase products directly through the app, benefitting both Pinterest and its partners.

International Expansion

Expanding internationally is pivotal for Pinterest’s growth. It tailors its platform to cater to international users by refining its algorithms for local trends and languages. This approach helps Pinterest adapt to diverse markets, increasing its global user base and attractiveness to multinational advertisers.

See Related: MGM Resorts International ESG Profile (MGM): Is It Sustainable?

Innovation and Growth

Pinterest’s commitment to innovation is apparent in its continued investment in AI and machine learning, aggressive product development, and exploration of market opportunities. These focal areas underscore the company’s growth strategy in response to the evolving digital landscape.

AI and Machine Learning

Pinterest utilizes AI and machine learning technology to enhance its user experience. Through intelligent algorithms, Pinterest is able to offer personalized content, improve search functionalities, and automate the process of pin curation.

Such advancements facilitate user engagement, a key metric for online platforms. As part of its AI efforts, Pinterest also invests in improving content-related AI to ensure content relevancy and adherence to the IAB Transparency & Consent Framework, bolstering user trust.

Product Development

In terms of product development, Pinterest is always evolving. The company has significantly expanded its suite of tools for users and partners, including innovative content discovery and e-commerce integration features.

By developing these tools, Pinterest allows partners to connect with users more efficiently, turning pins into a powerful sales channel. This enhances user satisfaction and establishes Pinterest as a versatile platform bridging inspiration and action.

Market Opportunities

Exploring market opportunities, Pinterest has identified the need to diversify its revenue streams and adapt to user demands. Foraying into in-platform e-commerce features is a strategic move to capitalize on the growing online shopping trend.

By doing so, Pinterest is not just a visual discovery platform but also a marketplace, which amplifies its value proposition to both users and partners. This adaptation opens up new realms for growth and solidifies Pinterest’s position in a competitive market.

See Related: Pioneer Natural Resources Company ESG Profile (PXD): Is It Sustainable?

Risk Factors

Investing in Pinterest stock brings various risk factors that shareholders need to evaluate. These include financial uncertainties, competitive market dynamics, and rigorous regulatory environments that could affect the company’s future performance.

Financial Risks

Debt Levels: Pinterest must manage its debt prudently. Excessive debt could hinder financial flexibility and impact earnings, particularly if market conditions deteriorate.

Earnings and Revenue: Any unexpected decline in earnings could negatively affect the stock price. The company’s ability to maintain or grow its revenue streams is crucial for its financial health and investor confidence.

Market Competition

Market Position: Pinterest operates in a highly competitive social media landscape, competing with larger platforms for user attention and advertising dollars.

Growth Strategy: The company’s success depends on its ability to innovate and keep users engaged. Failure to adapt to market trends could result in a loss of market share.

Regulatory Challenges

United States Regulations: Pinterest must comply with ever-changing U.S. regulations that govern data privacy, content, and consumer protections. These regulations can impose significant costs.

IAB Transparency & Consent Framework: Adherence to frameworks like the IAB’s is essential for user trust and ad revenue. However, it requires ongoing monitoring and updates. This is a challenge in a rapidly evolving digital ecosystem.

Stocks

Pinterest, Inc.
$27.86
Open $28.00
High $28.41
Close $27.34
Low $27.62
Volume 26,792,876

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